about HEY LO
Providing
services for talent and brands in pivotal moments of growth.
We don't take on a ton of clients. We take on the right ones.
What sets HLD apart isn’t our rolodex (which happens to run deep); it’s judgment and attention to detail. Knowing which opportunities to take, which brands to align with, and which moves build equity versus burn it. We know what to do and who to call — and they pick up — to make things go right or after they've gone left. Because we've been there, won that, when it mattered the most for our clients. We don't take shortcuts, so we won't take on everyone. What we do take on, we see all the way through.
Here's the reality:
where creativity meets conversion
we value
Relationships Over Transactions
Because the best deals aren't closed in a boardroom. They're built over time, trust, and showing up.
we DELIVER
Authenticity Over Hype
Your personal brand should feel as real as you. We don't chase viral moments — we build legacies.
our ethos
Reputation Over Reach
A million followers means nothing if the wrong deal damages what you've built. We protect the name first, always.
we give
Strategy Over Noise
This industry is loud. We make moves that actually matter instead of swings that could hit or miss.
I'm Lauren French — known as Lo — an LA-based talent manager, brand strategist, and creative consultant with global reach. You may also know me as C-O-Lo. I've worked with high-visibility brands from Therabody Avaline and iconic personalities across entertainment, fitness, and beauty from SNL Icon Kevin Nealon to Reality Legend Stassi Schroder.
It started with a accidental side hustle and grew into a versatile skill set that spans creative direction, podcast production, social media strategy, video editing, web development, graphic design, and tour management over the course of my career. 750+ podcast episodes, 25k+ tour tickets, hundreds of brand deals, and thousands of posts across platforms are the numbers, but the biggest wins have been connecting clients big and small with their purpose. If it falls under the umbrella of brand building and content, I've probably done it — and if not, I know exactly who to call to help get it done. My network is deep and diverse, from podcast industry vets to the brands offering deals worth posting for.
Relationship building and partnerships aren't just a service I provide for talent and brands; it's how I built the HLD team. My agile roster of designers, writers, photographers, editors, and podcasting strategists is why HLD is able to move the needle quickly, comprehensively, and without the headache. I take pride in being the trusted source who connects the right people at the right time to make things happen.
Want to know more? Let's go there.
meet Our Lead Strategist:
Hey, Lo!
I didn't come up through the traditional representation funnel. No roadmap, no handed-down rolodex — I built my way in through real relationships, real deals, and a lot of figuring it out in real time. I've been on the talent side, the brand side, and every messy moment in between. Because I never learned to work inside a system, I never learned to be limited by one.
That's exactly what makes Hey Lo Digital different.
We think differently, move faster, and build strategies around what actually works right now — not how it's always been done.
I believe in practicing what I preach—building a business that supports the life you actually want to live, not one that consumes it.
let's get personal...
I live in Los Angeles in a townhouse with my poodle mix Hugo. Traveling is my love language. I'm a left-handed, Generator, Leo Rising/Leo Sun/Taurus Moon.
My approach to business is the same as my approach to life: intentional, strategic, and always evolving. I'm also really fun to work with. That part matters too.
